SUMAGO MARKETING WIKI

FÜR EIN BESSERES VERSTÄNDNIS

Fachbegriffe aus dem Online Marketing & Marketing einfach erklärt

Onlinemarketing Fachbegriffe

3

360 Grad Videos

A

Absprungrate/Bounce Rate

Ad Operations

Affiliate Marketing

Agiles Marketing

Alexa

ALT-TAG

Arbitrage

Article Spinning

Artikelverzeichnis

Audit

B

B2B Marketing

B2C Marketing

Backlink

Bad Neighbourhood

Banner Blindness

Behavioral Targeting

Bid Management

Blog Marketing

Blockchain

Blogger

Bounce Rate

Brand Awareness

Brand Bidding

Brand Experience

Branding

C

Cache / Caching

Canonical Tag

Click through Rate / CTR

Co-Citation

Co-Occurrance

Cookie

Conversational Commerce

Conversion

Conversion Funnel

Conversion Optimierung

Conversion Rate

Corporate Identity

Cost per Click

Cost per Lead

Crawler

Cross Selling

Crowdsourcing

D

Dark Traffic

Demographische Daten

Direct Marketing

Domainpopularität / Domain Popularity

Doorway Page

Double Opt-In

Duplicate-Content-Checker

E

E-Business

Entitäten

F

Facebook Fanseiten

Favicon

File Transfer Protocol

Freshness

Fyuse

G

Google Adsense

Google Adwords

Google Adwords Editor

Google Alerts

Google Algorithmus

Google Base

Google Blog Search

Google Bookmarks

Google Checkout

Google Images

Google Maps

Google Merchant Center – Google Base

Google News

Google Panda Update

Google Penalty

Google Penguin Update

Google Places

Google Plus

Google Sandbox

Google Scholar

Google Search Console

Google Suche

Google Suggest

Google Trends

Google Videos

Google Webmaster Guidelines

H

Hallway Page

Hervorgehobene Snippets

Holistic Yield Management

Hyperlokalität

I

Inbound Marketing

Informative Suchanfragen

Infotainment

Internet Service Provider

Instant Messaging

Instant Payment

Interstitial

InURL-Abfrage

J

Jappy

K

Keyword

Keyword Advertising

Kognitive Wahrnehmung

Kohortenanalyse

L

Landing Page

Lead

Link Building

Linkpopularität / Link Popularity

Live Content

Logfile Analyse

Longtail Keywords

Low Hanging Fruits

M

Meta Description

Meta Tags

Microsite

Multivariates Testing

N

O

Offpage Optimierung

Online Marketing

Onpage Optimierung

Outstream Werbung

Outtakes

P

Page Impressions

Pagerank Update

Parser

Performance Marketing

Personas

Programmatic Creativity

Proximity Marketing

Publisher

Q

Quellcode

R

RankBrain

Relaunch

Return on Investment / ROI

RLSA

Robots.txt

S

Search Engine Advertising

Seeding

Semantische Analyse

SERPs

Sitemap

Snippets

Stockfotos

Suchmaschine

Suchmaschinenanmeldung

Swot Analyse

T

Targeting

Testimonials

Textanzeigen

Textlink

Title Tag

TKP Werbung

Tracking

U

Unique Selling Proposition (USP)

Universal Search

User Experience

V

Verkaufsförderung

Viral Marketing

W

Wayback Machine

WDF*IDF

Webanalyse

Website

Whois

Wiedergabebasierter CPM

WYSIWYG

X

Y

Yandex

Z

JA, ICH WILL MEHR ERFAHREN!

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